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What’s the Big Deal about a Logo? Some business owners will argue that only price, product and service matter when it comes to sales. I heard one business owner refer to a professional logo as “fluff.” Why, then, do large companies spend millions of dollars to create the perfect logo (their visual identity)? Because it matters. It matters a lot. If a picture is worth a thousand words, then a logo is worth a thousand impressions. If your logo is weak, common, outdated, or home-spun, you are communicating to your target market those very attributes about your product or service. It’s a subliminal message, but if a customer is comparing you to your competitor and—all other things being equal—your competitor has a credible, professional logo, your customer will likely walk right past you and give their $$$ to your competitor. Ouch. It’s a given that people make a purchase when they feel good about it. If a real estate agent expected to sell million dollar homes, he wouldn’t do it driving a beat-up Buick that he’d painted himself. Handing out poorly designed promotional material is the marketing equivalent. If your logo and promotional material are unprofessional, you are giving your customers a reason NOT to buy from you. Double Ouch. A good logo strengthens your position in the marketplace and unifies all of your promotional material. Acquiring an effective logo should be at the ground floor of all your marketing efforts. Take the Logo Challenge! It’s free! Your answers to these 10 simple questions will tell you whether you need a professional consultation. Q: Ready to take the Logo Challenge? A: Yes - If my business is going to survive in a competitive market! 1. Our business name was not researched. Yes / No 2. The logo was designed by an amateur. Yes / No 3. There is clip-art or a photo in our logo. Yes / No 4. There are distracting special effects in our logo. Yes / No 5. It is outdated. Yes / No 6. It is busy and difficult to discern when it’s reduced in size. Yes / No 7. It is not relevant to our industry. Yes / No 8. It is different all over the place: signs, business cards, brochures. Yes / No 9. We have no Standards Guide to give vendors for consistent reproduction. Yes / No 10. Our employees are embarrassed by our look and our sales tools. Yes / No If you answered “yes” to any of the above, you could be letting customers slip past you! Take the "Competitors Challenge": Lay your marketing materials next to your competitors.’ How do you look? Contact Identity Graphic Design for a free consultation. Simply register here on our web site and we will send you a free Get Acquainted Email to help you assess your needs. You can also call Identity Graphic Design and we can send one your way. Our mission at Identity Graphic Design is To Make Your Business Look Like It Means Business! |
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